Our Story

Selfwealth was founded in 2012 to bring investing out of the shadows and empower everyday Australians to navigate their wealth-building journeys — without having to spend a fortune on brokerage fees.

Since then, we’ve been named one of Australia’s top ten fastest growing companies, the Best Australian Share Trading Account, and Best Share Trading Account for Long-Term Investors — and that was just 2021.

We’ve even become a public listed company ourselves (ASX: SWF)! We can help you invest smarter. Join the 128,000+ Australians who have entrusted us with over $8.2 billion in equities to grow their wealth with us.

People and Culture at Selfwealth

Empowering People to Achieve Financial Freedom

More than a chant, Grow You Good Thing is Selfwealth’s new mindset; it’s about empowering people to achieve financial freedom, and kickstarting a future where everyone has the confidence to accelerate their wealth creation. We believe investing is the best way to get there, and that it’s no longer just a game for the rich — our low-cost and flat-fee broking makes thousands of equities available to everyday Australians.

Our Values and Mission


We imagine what's possible

We are responsible for our actions and aren’t afraid to admit when we get it wrong.


We lead the way

We contribute effectively outside of our area of expertise.


We are dependable

We deeply consider how our product and services can change our customer’s lives for the good.


We make it simple

We are constantly looking for ways to take the painful and complicated parts out of wealth creation.


We think of customers in decades not days

We build deep empathy for our customers by observing their behaviours and listening to what’s important.


Enriching the Community

It’s a privilege to have even a little to invest, so we’re doing what we can to help others less fortunate.

Professional Growth

  • Access to mentorship programmes
  • Personal development training
  • Personal interest educational allotment

The Smith Family

Selfwealth joins The Smith Family to raise funds for young Australians in need.

Selfwealth partnered with The Smith Family, Australia’s leading children’s education charity, to help young Australians from disadvantaged backgrounds succeed at school and create brighter futures.

We’re assisting The Smith Family with their work by donating $50,000 of trading revenue — every year. By becoming a Selfwealth member, you too can help raise money through our partnership.


  • Working in one of Australia’s leading, and fastest-growing FinTechs
  • Competitive remuneration
  • Central location in the newly built 130 Lonsdale building, which has top-class end-of-trip facilities, on-site cafes and bars, and one of Melbourne CBD’s only green spaces
  • Flexible working arrangements
  • Free access to Selfwealth Premium with free trades

Contact Us

Media & Partnerships enquiries

Email us at [email protected]

For Advisers

Visit this page to request a demo


Take Control of Your Wealth Creation